According to Adobe Digital Insights (via Markets Insider), Switch was the best-selling product among online retailers on Thanksgiving, Black Friday, and Cyber Monday. While competing platforms, like PlayStation 4 and Xbox One, were available at a discount, Nintendo's console was not even on sale.
"Even we had not expected such a record-breaking streak," Jefferies analyst Atul Goyal explained in a note to clients. "This strong sales is going to create a robust installed base, which is where games software will monetize over the next 5-7 years."
Nintendo's stock is up 88.5 percent for the year and is currently trading at $414.50 USD.
On the software front, the clear champions of Black Friday were Wolfenstein 2: The New Colossus and Middle-earth: Shadow of War. Check out the top 10 games and movies bought this year, based on data gathered from IGN Deals' Black Friday articles and wikis.
Joining the lineup of critically acclaimed titles like Super Mario Odyssey and The Legend of Zelda: Breath of the Wild that are now available for Switch is Xenoblade Chronicles 2, which launches tomorrow. For our thoughts Monolith Soft's new role-playing game, read IGN's Xenoblade Chronicles 2 review.