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Shuntaro Furukawa to become new President of Nintendo
Posted: Posted April 26th, 2018 by Vandy
Furukawa joined Nintendo in 1994, worked in global marketing and served on the board of partly owned Pokemon Co. He takes over as the strong results and outlook underscore Nintendo’s confidence that it has worked out the Switch’s first-year production kinks. The next step is attracting buyers from beyond the console’s core base. While the company had a strong lineup of games last year to drive hardware sales, it only has one new big-name title — Super Smash Bros. — scheduled for release this year.

A graduate of Waseda University, Furukawa worked for about 10 years in Germany, according to the Nikkei newspaper. While he spent much of his tenure at the company’s accounting office, rising to head Nintendo’s corporate planning division in 2015, Furukawa has also contributed to software development and was involved in the making of the Switch. He’ll be formally appointed in June.

“Furukawa comes across as thoughtful, very knowledgeable and quite well informed,” said Atul Goyal, an analyst at Jefferies Group, who has met him several times in person. “He is fluent in English. He may be the perfect person to fill the communication gap that exists between Nintendo and investors.”

“I grew up playing the Famicom and come from that generation,” Furukawa said. “Now as a member of management with Super Mario’s creator Shigeru Miyamoto, I have a lot of respect for him. On the other hand, with this new job that can’t just be it, so I expect to say what needs to be said to run the company.”

There are 1 Replies

Their European branch also saw a change in leadership.

Good for nintendo they withered the storm and have started another golden age of gaming.

Posted April 26th, 2018 by S.o.h
Reply to: Shuntaro Furukawa to become new President of Nintendo
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