Microsoft has rebranded its game development arm to Xbox Game Studios. The division was most recently known as Microsoft Studios — and Microsoft Game Studios before that — and the name change reflects how Xbox has developed its own name recognition in the almost two decades since Microsoft launched its first console.
Corporate vice president Matt Booty joined Larry “Major Nelson” Hyrb on an Inside Xbox livestream to reveal the name change, which he explained is more in line with today’s mission for the Xbox team.
“As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots,” Booty went on to write in a news release. “Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.”
Under the Xbox Game Studios umbrella are 13 development teams, including Rare, Obsidian Entertainment, 343 Industries, and Ninja Theory. They’re responsible for heavy hitters like Halo and Minecraft, but also titles like Sea of Thieves and State of Decay.
Next up on the release slate from Xbox Game Studios is Sumo Digital’s Crackdown 3, out Feb. 15 on Windows PC and Xbox One. Crackdown 3 was first set to launch back in 2016, before it suffered three delays that eventually pushed it into early 2019.